Wilmington College Launches 'Purpose Can’t Wait' Marketing Campaign

WILMINGTON, Ohio (July 31, 2025)—At Wilmington College, “Built for Purpose” is more than a slogan — it’s a philosophy that shapes every student’s journey. Each program, initiative and experience is designed to help students uncover their purpose, achieve their goals and and make a lasting impact in their communities and beyond.

To amplify this mission, Wilmington College is launching Purpose Can’t Wait, a bold, strategic marketing campaign that brings the Built for Purpose brand to life through compelling storytelling, targeted outreach and innovative engagement. The campaign is designed to make the brand dynamic, relatable and action-driven. Its goal is to increase the College’s visibility and enhance knowledge of WC’s compelling story to prospective students and their families beyond traditional recruitment areas.

The launch closely follows the recent announcement of a record $23 million gift that promises to transform the athletics section of the campus, as well as support the mission-related areas of peace and conflict resolution programming and international affairs.

President Corey Cockerill shared a special message about the new endeavor with the College’s current students. “This campaign is about one thing: helping more students discover what they’re meant to do — and giving them a place to start, a place like Wilmington College,” she said. “Because your purpose isn’t something you find after college, it’s something you actively build here — through every class, conversation, setback, breakthrough and late-night ‘What am I doing with my life?’ moment. You know that better than anyone!”

Cockerill said the campaign’s storytelling will share students’ stories and, when they share it, they’re showing future students what’s possible when they choose Wilmington College. “Our students are living it — now let’s share it!” A special website — PurposeCantWait.com — details the campaign and features video profiles of students whose Wilmington College experience has transformed their lives. Also, a video piece is designed to give those who’ve never been to Wilmington College an “I can picture myself here” series of images and calls to action. Whether students are driven by academics, athletics, service or career ambition, there’s a path for them at WC. See how Jase, Faith, Trinity and Garrett found their path to purpose at Wilmington College.

WC believes that purpose isn’t something to be postponed — it’s something to be pursued with passion and urgency. Purpose Can’t Wait is a movement that inspires action. The Purpose Can’t Wait campaign is a call to action for all who believe in the power of education to change lives.

Article Submitted by Wilmington College